I captured the Photography & Cinematography, I also designed the Microsite and Print Layout Designs
These headphones never went into mass production due to quality control. No advertising at all was created for these. Technically these do not exist.
Unite these headphones with a die hard electronic music loving TRON fan like myself.
Broadcast/60 second spot teasers introducing the product to the world.
Print/ A three part publication spread campaign which goes over the technical specs.
Digital Interactive/ Microsite for an online presence.
Created and designed eblasts as part of a campaign along side E*TRADE
Product Creation & brand development. Promotion done through social media outlets & brand awareness through youtube, vimeo, twitter & instagram.
Simply Google "3cmask" to view search results or video results created through google SEO key words.
Digital guerrilla marketing coming soon.
Revamped the brand for BKLYN DESIGNS as well as gave the client many design options to choose from for their event/campaign kick off this year.
HybridCenter.org is a Union of Concerened Scientists. It is their goal to inform the public on the cost efficiency of Hybrid Cars, Trucks and Suvs. Detailed comparisons of hybrid technologies according to lifestyle are provided at hybridcenter.org
Client: Jeep | Call of Duty® MW3
Brief: Many people are familiar with the COD game, but many are unaware of the fact that a Call of Duty® MW3 limited edition existed.
Execution: Create an integrated campaign. Online Video, Print , Microsite.
I created a Video combining the visual elements of the vehicle with music that compliments the actual game and thrill one would feel just stepping into this beast.
A two part Print campaign was also created to support the roll of a daily character, or in this case, the average married man with roles and duties that needed to be completed. Some fun was being poked at "Campers" a gamer term in relation to COD.
Art Director: Charles Caldwell
Director of Photography: Charles Caldwell
Cinematographer: Charles Caldwell
Copywriter: Charles Caldwell
Web design for Direct TV and the psychology of TV by Anna. Started out with wireframes and a word document.
The North Face is an American outdoor company. Some would even consider it their body armor against Mother Nature. They have you covered from head to toe, or a sleeping bag if you get tired exploring the outdoors.
Pencils of Promise believes every child should have access to quality education. They create schools, programs, and global communities around the common goal of education for all. Pencils of Promise focuses on building strong structures and sustainable education programs by forming long-lasting, collaborative relationships with communities.
Unlike the LoJack for vehicles and equipment products, which use a small radio beacon installed in the tracked device, the Computrace/LoJack for Laptops product is laptop tracking software that periodically phones home to Absolute Software's server to both announce its location and to check to see if the machine has been reported stolen.