HybridCenter.org is a Union of Concerened Scientists. It is their goal to inform the public on the cost efficiency of Hybrid Cars, Trucks and Suvs. Detailed comparisons of hybrid technologies according to lifestyle are provided at hybridcenter.org
Pencils of Promise believes every child should have access to quality education. They create schools, programs, and global communities around the common goal of education for all. Pencils of Promise focuses on building strong structures and sustainable education programs by forming long-lasting, collaborative relationships with communities.
The North Face is an American outdoor company. Some would even consider it their body armor against Mother Nature. They have you covered from head to toe, or a sleeping bag if you get tired exploring the outdoors.
5 minute video
-Product Development & Research
-Event planning & marketing execution
I captured the Photography & Cinematography, I also designed the Microsite and Print Layout Designs
These headphones never went into mass production due to quality control. No advertising at all was created for these. Technically these do not exist.
Unite these headphones with a die hard electronic music loving TRON fan like myself.
60 second spot teasers introducing the product to the world. LED billboards which would focus on the lighting feature of the headphones. Followed by a three part publication spread campaign which goes over the technical specifications along with a Microsite for an online presence.
I am responsible for the art direction in this piece while I only shot a third of the footage myself while the rest is FPO.
My Responsibility includes Art Direction, Motion Graphics and Copywriting.
Voice Over: Michael Paladine
Amazon book trailer for FIGHT CLUB.
There are too many people who have not seen the movie.
Too many people take for granted their life and daily possessions regularly while others around the world are barely lucky enough to make it through the day.
Introduce the book. Then let them choose for themselves if they want to move on towards the movie. Improve the world, In Tyler We Trust.
Client: Jeep | Call of Duty® MW3
Brief: Many people are familiar with the COD game, but many are unaware of the fact that a Call of Duty® MW3 limited edition existed.
Execution: Create an integrated campaign. Online Video, Print , Microsite.
I created a Video combining the visual elements of the vehicle with music that compliments the actual game and thrill one would feel just stepping into this beast.
A two part Print campaign was also created to support the roll of a daily character, or in this case, the average married man with roles and duties that needed to be completed. Some fun was being poked at "Campers" a gamer term in relation to COD.
Art Director: Charles Caldwell
Director of Photography: Charles Caldwell
Cinematographer: Charles Caldwell
Copywriter: Charles Caldwell
Unlike the LoJack for vehicles and equipment products, which use a small radio beacon installed in the tracked device, the Computrace/LoJack for Laptops product is laptop tracking software that periodically phones home to Absolute Software's server to both announce its location and to check to see if the machine has been reported stolen.
The IDEA, NOOK is now your personal digital library, with access to information and entertainment on just about anything. From apps, popular magazines, book novels and children books. Also featured are new full length films and TV shows.