I captured the Photography & Cinematography, I also designed the Microsite and Print Layout Designs
These headphones never went into mass production due to quality control. No advertising at all was created for these. Technically these do not exist.
Unite these headphones with a die hard electronic music loving TRON fan like myself.
Broadcast/60 second spot teasers introducing the product to the world.
Print/ A three part publication spread campaign which goes over the technical specs.
Digital Interactive/ Microsite for an online presence.
Was in charge of art direction and over all look and feel for this digital integrated campaign. I worked closely with our CW/CD. This event was introducing an new event in new territory, Austin, TX for the first time. I also worked with emerging talent in the music industry for a one of kind sound to compliment the sleek modern reputation of Pirelli.
HybridCenter.org is a Union of Concerened Scientists. It is their goal to inform the public on the cost efficiency of Hybrid Cars, Trucks and Suvs. Detailed comparisons of hybrid technologies according to lifestyle are provided at hybridcenter.org
Pencils of Promise believes every child should have access to quality education. They create schools, programs, and global communities around the common goal of education for all. Pencils of Promise focuses on building strong structures and sustainable education programs by forming long-lasting, collaborative relationships with communities.
Product Creation & brand development. Promotion done through social media outlets & brand awareness through youtube, vimeo, twitter & instagram.
Simply Google "3cmask" to view search results or video results created through google SEO key words.
Digital guerrilla marketing coming soon.
Client: Jeep | Call of Duty® MW3
Brief: Many people are familiar with the COD game, but many are unaware of the fact that a Call of Duty® MW3 limited edition existed.
Execution: Create an integrated campaign. Online Video, Print , Microsite.
I created a Video combining the visual elements of the vehicle with music that compliments the actual game and thrill one would feel just stepping into this beast.
A two part Print campaign was also created to support the roll of a daily character, or in this case, the average married man with roles and duties that needed to be completed. Some fun was being poked at "Campers" a gamer term in relation to COD.
Art Director: Charles Caldwell
Director of Photography: Charles Caldwell
Cinematographer: Charles Caldwell
Copywriter: Charles Caldwell
Lead new art direction for packaging design, POS displays, adverts along with some cocktail recipes cards.
The North Face is an American outdoor company. Some would even consider it their body armor against Mother Nature. They have you covered from head to toe, or a sleeping bag if you get tired exploring the outdoors.
Designed and created layouts for a rich media and newsletter for the "Host Beautifully" campaign along side John Legend for Stella Artois.
Revamped the brand for BKLYN DESIGNS as well as gave the client many design options to choose from for their event/campaign kick off.