The Concept: 
In the world of Cyberpunk 2077, obtaining cars usually demands extensive game play or violent methods. To address this, a novel idea emerged - a partnership between Cyberpunk 2077 and TURO. CyberTURO, an in-game app, allows players to rent their dream vehicles without resorting to violence or lengthy in-game efforts.

The Challenge: 
The challenge was to find a balance between Cyberpunk 2077's immersive experience and player convenience. The gritty game narrative and fast-paced game play left little room for traditional in-game tasks. Ensuring that players could effortlessly access TURO services from within the game added complexity.

The Ideation: 
To bridge this gap, the solution had to seamlessly integrate into the game's narrative, embodying the spirit of a futuristic vehicle rental service. CyberTURO became an in-game app allowing players to browse, customize, and summon vehicles, all without disrupting the immersive experience.


The Solution: 
The CyberTURO in-game app was the result of this partnership. Players could access it within Cyberpunk 2077, offering a wide range of vehicles for rent. Using in-game currency, players could select, customize, and summon their chosen ride without leaving the game. This solution provided an alternative to tedious game play while enhancing the overall gaming experience, marking a win-win for gamers and creators.

Video 1 | GoDaddy Sizzle Video
Video 2 | EMEA IMC campaign for product features
Video 3 | campaign highlighting TLD for .gay awareness
Video 4 | French IMC Product Video
Video 5 | Campaign for OpenWeStand

GoDaddy Performance Creative

Freelance / Ogilvy

I was responsible for the art direction, typography/motion and storyboarding of this digitally focused campaign.

Digital
Video/Editing
Social / Instagram

The Problem.

These headphones never went into mass production due to quality control. No advertising at all was created for these. Technically these do not exist. 

The Solution.

Unite these headphones with a die hard electronic music loving TRON fan like myself. 

Strategy/Execution. 

Social Video Content/60 second teasers introducing the product to the world.
Print/ A three part publication spread campaign which goes over the technical specs.
Digital Interactive/ Microsite for an online presence.

I was The Bear, from Narnia, but I was also the art director too.  

HybridCenter.org is a Union of Concerened Scientists. It is their goal to inform the public on the cost efficiency of Hybrid Cars, Trucks and Suvs. Detailed comparisons of hybrid technologies according to lifestyle are provided at hybridcenter.org

Freelance / NYC
Agency / VaynerMedia

Lead digital designed and created layouts for a rich media and newsletter for the "Host Beautifully" campaign along side John Legend for Stella Artois. I never got actually meet John Legend, but I heard he was upstairs in the same building. So close. So close. 

Freelance / NYC
Agency / Momentum Worldwide

Lead new art direction for packaging design, POS displays, adverts along with some cocktail recipes cards. 

Agency / &Barr

Lead Art Direction for various moving parts involved in print, VR/AR, experiential, UI/UX web design and UV active print/package design.

Freelance / NYC
Agency / VaynerMedia

Bud Light presents Whatever USA

I was tasked to come up with some of the scenarios / visuals for the summer bucket list, while being teamed up with a copywriter we delivered an extensive list for the consumer to enter the contest by completing any number of the bucketed list items. 

Freelance / NYC
Agency / VaynerMedia

I was in charge of creating brand guidelines for web designers to work with. In addition I also designed front end web design to collaborate with developers via prototypes on how the break down for each page/section.

Freelance / NYC
Agency / WWD&S

Through art direction and over all look and feel for this digital integrated campaign. I worked closely with our CW/CD. This event was introducing an new event in new territory, Austin, TX for the first time. I also worked with emerging talent in the music industry for a one of kind sound to compliment the sleek modern reputation of Pirelli. 

Digital
Video/Editing
Sound Design
Social
Instagram
Facebook

Freelance / NYC
Agency / VaynerMedia

Established a look and feel for the digital campaign through existing assets while creating a visual story through rich media animation via storyboards. 

Freelance / NYC
Agency / VaynerMedia

Responsible for typography + art direction for new product kickoff through digital

Responsible Art Direction, Layout & Design for Reebok Classic publication.

Led Art Direction for 6 signature stores across the US. Interactive digital experiential