The Concept: "The Signal Breach"
A high-stakes, immersive "hacker's playground" set in a semi-abandoned industrial zone or a futuristic pop-up container. This isn't just a demo station; it’s a live-action puzzle where the Flipper Zero is the primary interface.
1. The Core Experience
Attendees are given a Limited Edition Watch Dogs x Flipper Zero (or use their own) to navigate a "secure" facility.
RF Gatekeeping: Fans must use the Flipper’s Sub-GHz radio to "sniff" signals from roaming NPC guards or fixed sensors to unlock the main entrance.
The NFC Trail: Hidden "dead drops" are placed around the venue. Scanning them with the Flipper reveals lore fragments, exclusive digital skins, or codes for the game.
GPIO Manipulation: A dedicated "Hardware Lab" station where players plug their Flipper into a terminal to solve a physical wiring puzzle, mimicking the game’s logic-flow hacking.
2. Branded Partnership Elements
The collaboration focuses on the "Script Kiddie to Pro" pipeline.
The "Anomaly" Firmware: A temporary, themed firmware skin for the Flipper Zero featuring the Watch Dogs pixel-art mascot and custom UI sounds from the game.
Physical Merch: A rugged, tactical Flipper silicone case branded with the Watch Dogs "DedSec" or "Anomaly" logo.
In-Game Integration: Players who complete the physical activation unlock a digital 1:1 replica of the Flipper Zero as an in-game gadget to disrupt enemy electronics.
3. The "Deep Dive" Lounge
A high-energy space where the aesthetic matches the game's glitch-art style.
​The Hook: The activation concludes with a "Global Breach" event. Once 1,000 attendees have successfully scanned the final NFC tag, a massive projection on the building's exterior "glitches" out, revealing an exclusive release date or a new gameplay trailer.
​How this benefits the brand:
​For Watch Dogs: Authenticates the "hacker" fantasy by using a tool that actually exists and is respected by the tech community.
​For Flipper Zero: Positions the device as the premier companion for gaming culture and digital exploration.
The Concept: "The Two Paths"
​The booth is divided diagonally. One half is a lush, moonlit Japanese garden filled with tall grass and shoji screens (Naoe’s side), and the other is a burning, fortified garrison gate (Yasuke’s side).
​1. The Shinobi Infiltration (Interactive AR Stealth)
​In this section, visitors wear lightweight AR glasses.
​The Installation: A "shadow corridor" filled with physical obstacles like crates and tall artificial pampas grass.
​The Interaction: Using AR, players must navigate the path while avoiding digital guards' "vision cones." They can "extinguish" digital lanterns by touching physical switches.
​The Reward: If you reach the end undetected, the AR displays a hidden scroll containing a unique QR code for exclusive in-game gear.
​2. Yasuke’s Forge (Haptic Combat Experience)
​A high-energy station focused on the power of the Samurai.
​The Installation: A digital "training yard" with a floor-to-ceiling high-refresh-rate LED screen.
​The Interaction: Visitors pick up a haptic-feedback katana. Using motion-tracking sensors, they must parry and strike incoming projectiles or enemies shown on the screen. The floor vibrates with every heavy strike to simulate the weight of Yasuke’s armor.
​The Reward: A slow-motion "kill cam" video of your best strike, branded with the AC Shadows logo, sent instantly to your phone for social sharing.
Led Art Direction for 6 signature stores across the US. Interactive digital experiential
The Concept: 
In the world of Cyberpunk 2077, obtaining cars usually demands extensive game play or violent methods. To address this, a novel idea emerged - a partnership between Cyberpunk 2077 and TURO. CyberTURO, an in-game app, allows players to rent their dream vehicles without resorting to violence or lengthy in-game efforts.
The Challenge: 
The challenge was to find a balance between Cyberpunk 2077's immersive experience and player convenience. The gritty game narrative and fast-paced game play left little room for traditional in-game tasks. Ensuring that players could effortlessly access TURO services from within the game added complexity.
The Ideation: 
To bridge this gap, the solution had to seamlessly integrate into the game's narrative, embodying the spirit of a futuristic vehicle rental service. CyberTURO became an in-game app allowing players to browse, customize, and summon vehicles, all without disrupting the immersive experience.

The Solution: 
The CyberTURO in-game app was the result of this partnership. Players could access it within Cyberpunk 2077, offering a wide range of vehicles for rent. Using in-game currency, players could select, customize, and summon their chosen ride without leaving the game. This solution provided an alternative to tedious game play while enhancing the overall gaming experience, marking a win-win for gamers and creators.
Video 1 | GoDaddy Sizzle Video
Video 2 | EMEA IMC campaign for product features
Video 3 | campaign highlighting TLD for .gay awareness
Video 4 | French IMC Product Video
Video 5 | Campaign for OpenWeStand
GoDaddy Performance Creative
Freelance / Ogilvy
I was responsible for the art direction, typography/motion and storyboarding of this digitally focused campaign.
Digital
Video/Editing
Social / Instagram
The Problem.
These headphones never went into mass production due to quality control. No advertising at all was created for these. Technically these do not exist.
The Solution.
Unite these headphones with a die hard electronic music loving TRON fan like myself.
Strategy/Execution.
Social Video Content/60 second teasers introducing the product to the world.
Print/ A three part publication spread campaign which goes over the technical specs.
Digital Interactive/ Microsite for an online presence.
I was The Bear, from Narnia, but I was also the art director too.
HybridCenter.org is a Union of Concerened Scientists. It is their goal to inform the public on the cost efficiency of Hybrid Cars, Trucks and Suvs. Detailed comparisons of hybrid technologies according to lifestyle are provided at hybridcenter.org
Freelance / NYC
Agency / VaynerMedia
Lead digital designed and created layouts for a rich media and newsletter for the "Host Beautifully" campaign along side John Legend for Stella Artois. I never got actually meet John Legend, but I heard he was upstairs in the same building. So close. So close.
Freelance / NYC
Agency / VaynerMedia
I was in charge of creating brand guidelines for web designers to work with. In addition I also designed front end web design to collaborate with developers via prototypes on how the break down for each page/section.
Freelance / NYC
Agency / Momentum Worldwide
Lead new art direction for packaging design, POS displays, adverts along with some cocktail recipes cards.
Agency / &Barr
Lead Art Direction for various moving parts involved in print, VR/AR, experiential, UI/UX web design and UV active print/package design.
Freelance / NYC
Agency / VaynerMedia
Bud Light presents Whatever USA
I was tasked to come up with some of the scenarios / visuals for the summer bucket list, while being teamed up with a copywriter we delivered an extensive list for the consumer to enter the contest by completing any number of the bucketed list items.
Freelance / NYC
Agency / WWD&S
Through art direction and over all look and feel for this digital integrated campaign. I worked closely with our CW/CD. This event was introducing an new event in new territory, Austin, TX for the first time. I also worked with emerging talent in the music industry for a one of kind sound to compliment the sleek modern reputation of Pirelli.
Digital
Video/Editing
Sound Design
Social
Instagram
Facebook
Freelance / NYC
Agency / VaynerMedia
Established a look and feel for the digital campaign through existing assets while creating a visual story through rich media animation via storyboards.
Freelance / NYC
Agency / VaynerMedia
Responsible for typography + art direction for new product kickoff through digital
Responsible Art Direction, Layout & Design for Reebok Classic publication.
