​The Concept:
Desk-bound creatives are a restless bunch. So instead of telling them to unplug, we built a reason to.

In partnership with Airbnb and inspired by Death Stranding, we created a remote, sustainable, off-grid stay that cannot be booked, only earned. Special thanks to our potential future partners Liquid Death pending partnership TBD.

Assisted with general art direction for final selects and art cards for recent b2c and b2b promotional films for OLV/Social.

Led Art Direction for 6 signature stores across the US. Interactive digital experiential

As Art Director, I led the visual development and execution across a diverse slate of brand films, including a high-impact GoDaddy sizzle video, an EMEA IMC campaign spotlighting key product features, and a purpose-driven campaign elevating .gay TLD awareness. I also directed the visual language for a French IMC product film and the OpenWeStand campaign, shaping cohesive narratives that balanced brand storytelling with bold, culturally relevant design systems across global markets.

Freelance / Ogilvy

I was responsible for the art direction, typography/motion and storyboarding of this digitally focused campaign.

Digital
Video/Editing
Social / Instagram

The Concept: 
In the world of Cyberpunk 2077, obtaining cars usually demands extensive game play or violent methods. To address this, a novel idea emerged - a partnership between Cyberpunk 2077 and TURO. CyberTURO, an in-game app, allows players to rent their dream vehicles without resorting to violence or lengthy in-game efforts.

The Challenge: 
The challenge was to find a balance between Cyberpunk 2077's immersive experience and player convenience. The gritty game narrative and fast-paced game play left little room for traditional in-game tasks. Ensuring that players could effortlessly access TURO services from within the game added complexity.

The Ideation: 
To bridge this gap, the solution had to seamlessly integrate into the game's narrative, embodying the spirit of a futuristic vehicle rental service. CyberTURO became an in-game app allowing players to browse, customize, and summon vehicles, all without disrupting the immersive experience.


The Solution: 
The CyberTURO in-game app was the result of this partnership. Players could access it within Cyberpunk 2077, offering a wide range of vehicles for rent. Using in-game currency, players could select, customize, and summon their chosen ride without leaving the game. This solution provided an alternative to tedious game play while enhancing the overall gaming experience, marking a win-win for gamers and creators.

Responsible Art Direction, Layout & Design for Reebok Classic publication.